We will focus on the comprehensive collaborative platform, and talk about how to use economic thinking to help and assist product design. The selected objects are three executive list products that I am familiar with: DingTalk, Feishu, and Fenbu. 1. The essence of the product First of all, we need to know that the essence of an enterprise is a team, and the enterprise executive list exists because of the "team effect" (an organization that can bring about an output greater than the sum of each member's individual output) . From an economic point of view.
The existence of an enterprise reduces the transaction cost of each person and avoids the deadweight loss caused by going it alone; since becoming an enterprise is to reduce losses, then because of the establishment of the enterprise, the increased executive list internal management costs and the increase in the number of employees The difficulty of coordinating work has increased sharply due to the increase of business and the complexity of business. How executive list to solve this loss? The essence of a product is to solve people's problems. The essence of collaborative office products is to reduce costs, improve efficiency, and provide corresponding solutions for solving internal losses in the enterprise.
Take the existing product form as an example: the enterprise cloud disk can solve the storage and sharing of files between employees; online meetings executive list can solve the cloud discussion of employees in different places or work from home; project management can help enterprises to better decompose and plan projects in Implementation; online approval can promote the digitalization of enterprise management... For collaborative products, in executive list addition to meeting the actual needs of enterprises, how to form their own network effects is also extremely critical. Collaboration refers to the process or ability of coordinating two or more different resources or individuals to accomplish a certain goal in concert.